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Tom Laine

Internationally acclaimed LinkedIn specialist and social media recruitment and employer branding trainer

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Live trainings and webinars

  • Social media recruitment training
  • Social media job searching training
  • Employer branding training
  • Personal branding training
  • Social selling with LinkedIn
  • LinkedIn marketing training
  • Pinterest trainings
  • ... ask for other trainings!

Content creation

  • LinkedIn company profiles
  • LinkedIn Showcase Pages
  • LinkedIn personal profiles
  • LinkedIn Groups
  • Pinterest profiles
  • ... ask more about our content creation services!

Strategy work

  • Social media recruitment and employer branding strategies
  • Influencing @ social media
  • Employee advocacy programs
  • Employee engagement planning
  • Customer engagement planning

In numbers


custom trainings over the last few years


individual organisations trained


organisations attended group sessions


customers outside of Finland
Senior HR Advisor The Brooke, UK
I attended the Social Media Training to understand how to fully utilize Social Media platforms for recruitment purposes. The training focused on best practice and we were shown case studies from other organisations to identify what was and wasn’t successful. Tom explained a whole range of social media platforms, some of which I wasn’t aware existed and have since investigated using for our organisation. Tom’s delivery was very engaging, clear and the content extremely relevant. I would highly recommend the course and would gladly attend future training sessions
Business Development Director Gartner Russia
Having attended Tom’s LinkedIn course in Moscow, I’m planning on utilising every single advice I received. The course abounded in practical, hands-on pieces of advice as well as exercises thoroughly selected and packed.
HR and Recruiting Specialist Elektrobit
Tom was exactly what we needed to quickly get the big picture of social media considering our precise situation as a company planning to recruit. Advice he gave us was down to earth, practical, and right to the point. Time and money well invested, no excessive gibberish.
General Manager Gowlings International Inc., Russia
I attended a training on Social media and LinkedIn recruitment and Personal Branding held by Tom Laine in Moscow, and this was one of the best trainings I’ve ever seen. Tom is an experienced professional with good knowledge of what he is talking about and at the same time, he has outstanding presentation skills. He understands demands and expectations of his audience very well and it makes his training interesting, informative and very practical. There was not a single minute lost or boring. I can confidently recommend Tom Laine’s trainings on social media and LinkedIn
HR and Communications Director Adecco Finland
Adecco had a possibility to use Tom as a trainer in our internal High Intensity Training. In training we have a section titled ”Know your market”. It’s emphasizing the importance of knowing and understanding how to reach the potential candidates. Since Adecco’s business is concentrating on connecting the most suitable candidates to our clients’ needs of workforce, we really need the most up-to-date information and skills to utilize the social media tools in recruitment. Tom was able to offer our personnel the latest knowledge for this purpose. Because of his strong experience of using digital tools in his own business he is a trainer who is capable of privoding the information in a concrete way. Tom’s training was highly appreciated and well received by our HR professionals.
Talent acquisition manager Yusuf Bin Ahmed Kanoo W.L.L., Saudi Arabia
Excellent course delivered with great knowledge and enthusiasm. Thoroughly enjoyed learning from an industry expert!
HR Manager Bates Pangulf Group
This training definitely enhanced our knowledge of social media recruitment!
CRM Manager Antal Russia
I attended LinkedIn training conducted by Tom Laine in Moscow in 2014. Friendly atmosphere, logical structure of conversation, actual examples and cases made the training very useful and applied in practice. Social media recruiting as well as LinkedIn itself are constantly developing so I’m sure that Tom’s knowledge will be relevant and helpful.
Head of European operations Huntress Group, UK
During the mid-2000s Tom worked together with me in my team based in London. He was actively and successfully using social media in recruitment. This was something that was not widely used at the time and it did put another dimension on the search for the right candidate. It was astonishing how he systematically used LinkedIn and other tools to reach out to potential clients and candidates. Some of us were more actively using LinkedIn than others, but no one was leveraging these new tools as systematically as Tom. Today it is common practice to use tools as LinkedIn, who could have guessed they would have such a big impact on the way recruiters work.
Social media recruitment, Employer branding, Personal branding, LinkedIn, Pinterest, Social selling
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