Social selling

January 2018 is a Linkedin Social Selling month at tomlaine.com! I will be sharing 31 social selling tips related especially to Linkedin, one each day, throughout January. And at the end of the month, there will be a little surprise for all you social sellers! The tips all come here, one by one, so that at the end of the month you can see all of them in one place: Create buying personas for your target audience. If you can't identify who...

The post "SPIN is dead, social selling more popular than ever" was originally published at Medium's Marketing & Growth Hacking publication: https://blog.markgrowth.com/https-medium-com-lainetom-spin-is-dead-176739b83350   In the mid 2000s I was working for Oracle as a Channel Manager, and one of the first things I was taught, was the SPIN sales technique. Which now is just about dead and gone! SPIN is a sales technique especially tailored for B2B sales, and is based on question types that can be used when calling or meeting a client. SPIN...

This post was originally published at my Linkedin blog: https://www.linkedin.com/pulse/dont-create-content-marketing-strategy-stand-out-tom-laine   These rules apply to all marketing and branding, social selling, recruitment advertising and employer branding, as well as to personal branding. Whenever you wish to build momentum with long-form content, you need to stand out in order to be effective!   Don't create a content marketing strategy, create a stand-out strategy   If your competitors have done their homework as well as you have, they create and distribute content in the exactly same channels as you,...

This post was originally posted at LinkedIn, 15th November, 2016: https://www.linkedin.com/pulse/modern-recruiter-should-know-social-selling-tom-laine Modern recruiter needs to become a social selling specialist. Recruitment is very much an outwards oriented role. Recruiter is mostly focusing his actions towards external audiences, the potential candidates and applicants, rather than existing employees. Recruiter is selling the idea, that his employer is the most interesting company to work for, has the best employees, and has great career opportunities available for the best applicants. Recruiter is using sales and marketing tactics...

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