Social Media

I've been publishing Linkedin statistics for Finland for years now, 1-2 per anno, but now it's time to go Nordic! The Finnish stats are deep and wide, but I'll start with a couple of general stats cross-Nordic, and let's take it from there, okay? Nordics are doing just  fine, by the way, when comparing Linkedin usage between European countries (per capita), all in top 15 in Europe.   How different age groups use Linkedin in the Nordic countries? When comparing Linkedin usage between the...

January 2018 is a Linkedin Social Selling month at tomlaine.com! I will be sharing 31 social selling tips related especially to Linkedin, one each day, throughout January. And at the end of the month, there will be a little surprise for all you social sellers! The tips all come here, one by one, so that at the end of the month you can see all of them in one place: Create buying personas for your target audience. If you can't identify who...

The post "SPIN is dead, social selling more popular than ever" was originally published at Medium's Marketing & Growth Hacking publication: https://blog.markgrowth.com/https-medium-com-lainetom-spin-is-dead-176739b83350   In the mid 2000s I was working for Oracle as a Channel Manager, and one of the first things I was taught, was the SPIN sales technique. Which now is just about dead and gone! SPIN is a sales technique especially tailored for B2B sales, and is based on question types that can be used when calling or meeting a client. SPIN...

This post was originally published at my Linkedin blog: https://www.linkedin.com/pulse/lets-separate-hr-recruitment-altogether-tom-laine   I've been thinking about this a lot lately. Let's separate HR and recruitment altogether! I see plenty of reasons why we should consider separating these two functions. I mean, if we're going to have silos for different corporate functions anyway, let's separate these two. Why? Main reason: recruitment is externally focused, whereas HR is internally focused. They don't really have that much in common, do they? These two functions may be different sides of...

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