LinkedIn

I've been publishing Linkedin statistics for Finland for years now, 1-2 per anno, but now it's time to go Nordic! The Finnish stats are deep and wide, but I'll start with a couple of general stats cross-Nordic, and let's take it from there, okay? Nordics are doing just  fine, by the way, when comparing Linkedin usage between European countries (per capita), all in top 15 in Europe.   How different age groups use Linkedin in the Nordic countries? When comparing Linkedin usage between the...

January 2018 is a Linkedin Social Selling month at tomlaine.com! I will be sharing 31 social selling tips related especially to Linkedin, one each day, throughout January. And at the end of the month, there will be a little surprise for all you social sellers! The tips all come here, one by one, so that at the end of the month you can see all of them in one place: Create buying personas for your target audience. If you can't identify who...

Linkedin's notorious search algorithm has changed once again.   Here's what you need to know.   A couple of weeks ago the search results to some of my frequently conducted searches started to change significantly.   I first assumed Linkedin was doing another one of their server updates, that I've seen sometimes affecting the search results. Usually the search results change back to normal in a matter of hours.   So when the results seemed to remain changed, I started investigating the changes.   I've had for years a constant...

This post was originally posted at LinkedIn, 15th November, 2016: https://www.linkedin.com/pulse/modern-recruiter-should-know-social-selling-tom-laine Modern recruiter needs to become a social selling specialist. Recruitment is very much an outwards oriented role. Recruiter is mostly focusing his actions towards external audiences, the potential candidates and applicants, rather than existing employees. Recruiter is selling the idea, that his employer is the most interesting company to work for, has the best employees, and has great career opportunities available for the best applicants. Recruiter is using sales and marketing tactics...

This post was originally posted at LinkedIn, October 31st, 2016: https://www.linkedin.com/pulse/your-employees-honeypot-tom-laine Why support your employees to build better online presence, help them update their LinkedIn profile or to let them write blog posts during office hours and share their knowledge (for free)? What if someone identifies them being as good as they are, and attracts them to change jobs, headhunt them from us? Standard questions and argument I've heard so many times during even the last few years. Or "Why build online presence...

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