Employer branding

It's 2018 and it's time to get more analytical about our activities, whether you're dealing with sales, marketing or recruitment! At tomlaine.com January is a Tips and Stats -month! I'll be publishing a great number of tips and stats related to my core expertise; Linkedin, social selling, social recruitment and employer branding. Here you will find a new employer branding statistic each and every day of January 2018. 86% of HR professionals agree that recruitment is becoming more like marketing. (iCIMS 2016) ...

This post was originally published at my Linkedin blog: https://www.linkedin.com/pulse/dont-create-content-marketing-strategy-stand-out-tom-laine   These rules apply to all marketing and branding, social selling, recruitment advertising and employer branding, as well as to personal branding. Whenever you wish to build momentum with long-form content, you need to stand out in order to be effective!   Don't create a content marketing strategy, create a stand-out strategy   If your competitors have done their homework as well as you have, they create and distribute content in the exactly same channels as you,...

This is only a very short excerpt from a long post about employer branding metrics, available at: http://recruitingdaily.com/youre-measuring-the-wrong-employer-brand-metrics/   Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Even knowing what to measure remains something of a mystery: should it be more about the overall number of applicants for open positions, or should we focus on the quality of those applicants? Should we measure brand on market sentiment or should we survey how our...

This post was originally published at my Linkedin blog: https://www.linkedin.com/pulse/reputation-used-mean-something-tom-laine I'm talking about your employer rep, your employer brand. Positive employer brand is as important as it was 250 years ago. Seriously! There have been long periods of time when employer brand hasn't been that important, but back in the 1760s, employer brand was just as important as it is now. In the 1760s, before industrial revolution, reputation was the most important thing a man or a company could have. It meant everything. Banks granted...

This post was originally published at my Linkedin blog: https://www.linkedin.com/pulse/lets-separate-hr-recruitment-altogether-tom-laine   I've been thinking about this a lot lately. Let's separate HR and recruitment altogether! I see plenty of reasons why we should consider separating these two functions. I mean, if we're going to have silos for different corporate functions anyway, let's separate these two. Why? Main reason: recruitment is externally focused, whereas HR is internally focused. They don't really have that much in common, do they? These two functions may be different sides of...

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