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Part 1 of 2, Social Media and webshopping trends in Russia Russia was for long somewhat behind Western Europe and North America what comes to the availability and use of web services and even general accessability to Internet. Still today many of the far eastern parts of Russia are lacking stable Internet connection and thus the country has suffered from slow web business culture development compared to the western world. But this has changed – fast! In bigger cities, especially in St. Petersburg and Moscow,...

This post was first published at GLG Councils´ analyst website 1.11.2010 a bit shorter. This is the first post in the series of SoMeROI articles coming up. Yes, we can! We can see ROI on the efforts put in Social Media, whether it is marketing, communications/PR, sales, recruitment or plain and simple effectiveness of operations. Companies´ usage of social media grows in such speed, depths and widths that it is hard to comprehend. Everyone talks about it while at the same time every other...

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