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The post "SPIN is dead, social selling more popular than ever" was originally published at Medium's Marketing & Growth Hacking publication: https://blog.markgrowth.com/https-medium-com-lainetom-spin-is-dead-176739b83350   In the mid 2000s I was working for Oracle as a Channel Manager, and one of the first things I was taught, was the SPIN sales technique. Which now is just about dead and gone! SPIN is a sales technique especially tailored for B2B sales, and is based on question types that can be used when calling or meeting a client. SPIN...

AI, artificial intelligence, is the hottest of all hypewords in the recruitment industry these days. Different types of recruitment software keep popping up, claiming they are using AI to somehow enhance the recruitment process for recruiters or job seekers. Unfortunately, much too often that's not quite true!       I remember moving to London back in the day c. 12 years ago, and for the first time getting to work with a proper ATS. It had all the cool features, such as mass...

This post was originally published at my Linkedin blog: https://www.linkedin.com/pulse/dont-create-content-marketing-strategy-stand-out-tom-laine   These rules apply to all marketing and branding, social selling, recruitment advertising and employer branding, as well as to personal branding. Whenever you wish to build momentum with long-form content, you need to stand out in order to be effective!   Don't create a content marketing strategy, create a stand-out strategy   If your competitors have done their homework as well as you have, they create and distribute content in the exactly same channels as you,...

This is only a very short excerpt from a long post about employer branding metrics, available at: http://recruitingdaily.com/youre-measuring-the-wrong-employer-brand-metrics/   Brand is one of those business concepts that is difficult to define, much less measure. Employer brand is no different. Even knowing what to measure remains something of a mystery: should it be more about the overall number of applicants for open positions, or should we focus on the quality of those applicants? Should we measure brand on market sentiment or should we survey how our...

This post was originally published at my Linkedin blog: https://www.linkedin.com/pulse/reputation-used-mean-something-tom-laine I'm talking about your employer rep, your employer brand. Positive employer brand is as important as it was 250 years ago. Seriously! There have been long periods of time when employer brand hasn't been that important, but back in the 1760s, employer brand was just as important as it is now. In the 1760s, before industrial revolution, reputation was the most important thing a man or a company could have. It meant everything. Banks granted...

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