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It's 2018 and it's time to get more analytical about our activities, whether you're dealing with sales, marketing or recruitment! At tomlaine.com January is a Tips and Stats -month! I'll be publishing a great number of tips and stats related to my core expertise; Linkedin, social selling, social recruitment and employer branding. Here you will find a new employer branding statistic each and every day of January 2018. 86% of HR professionals agree that recruitment is becoming more like marketing. (iCIMS 2016) ...

January 2018 is a Linkedin Social Selling month at tomlaine.com! I will be sharing 31 social selling tips related especially to Linkedin, one each day, throughout January. And at the end of the month, there will be a little surprise for all you social sellers! The tips all come here, one by one, so that at the end of the month you can see all of them in one place: Create buying personas for your target audience. If you can't identify who...

Linkedin's notorious search algorithm has changed once again.   Here's what you need to know.   A couple of weeks ago the search results to some of my frequently conducted searches started to change significantly.   I first assumed Linkedin was doing another one of their server updates, that I've seen sometimes affecting the search results. Usually the search results change back to normal in a matter of hours.   So when the results seemed to remain changed, I started investigating the changes.   I've had for years a constant...

The post "SPIN is dead, social selling more popular than ever" was originally published at Medium's Marketing & Growth Hacking publication: https://blog.markgrowth.com/https-medium-com-lainetom-spin-is-dead-176739b83350   In the mid 2000s I was working for Oracle as a Channel Manager, and one of the first things I was taught, was the SPIN sales technique. Which now is just about dead and gone! SPIN is a sales technique especially tailored for B2B sales, and is based on question types that can be used when calling or meeting a client. SPIN...

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